Purple WiFi - Features Overview

Ingenious Media recognized the need for businesses to get something back from their investment into WiFi, as we could not find an affordable or easy to use option available in Canada we crossed the ocean to bring you Purple WiFi.

More companies are deploying WiFi as people expect mobile connectivity. In todays world, doctors and dentists offer free WiFi in their waiting rooms so patients may surf the web while waiting to see them. Restaurants and Cafes stream WiFi so so that their patrons can stay connected and hopefully order more. The examples are endless.

Companies giving away their WiFi got very little if anything in return, Purple WiFi's solution changes that

Purple WiFi offers an easy method for login using social media channels including Facebook, Twitter and LinkedIn. You can request that users "like" or "follow" your pages, in return for free WiFi access.

"Free family friendly WiFi for your customers and real-time marketing reporting for you."

Implementation of the Purple WiFi solution also means that you'll benefit from a range of features including presence analytics, content filtering and even geo-fencing technology. By accessing their Purple Portal, you will be able to view in-depth information about your WiFi users, including their age and gender, frequency of visits, their location and dwell time.

As Purple WiFi is offered in line with industry best practice, you will not have to worry about the legal and security implications of offering WiFi to the public. The WiFi network will be completely secure and your customer's privacy is protected at all times.

With Purple WiFi the possibilities are endless. The solution can be tailored to suit any sector, from retail and hospitality to education and healthcare.

Social Login


This gives you immediate social media engagement with a wider network of friends and followers. You have the option to make "likes" or "follows" mandatory in return for access to your WiFi, but we have found that most people are happy to do so of their own accord. Social WiFi means that you'll appear on many social feeds, increasing exposure and awareness of your brand.

Analytics


Through the Purple Portal, you will be able to view real-time customer data. Demographics include age, gender, location, data usage, the amount of users and length of internet use. This information allows you to segment your audience and create personalised marketing campaigns.

Marketing


The portal's array of marketing tools allow you to monitor activity and promote your business. You can choose to customise the offline and online splash page with your branding and advertising. Using this combined with analytics and unique e-shots will enable you to target your audience effectively.

Security and Legal


Secure public WiFi means that your customers can enjoy safe family friendly browsing and your own private network will be protected.

Content Filtering


For any place that provides WiFi to their customers, there is a risk that they could access content which isn't family-friendly. Purple WiFi is a member of the Internet Watch Foundation and provide a content filtering service that blocks IWF blacklisted URLs.

Presence Analytics


This technology allows you to gauge footfall by identifying the number of devices in store. It also tells the you how many times a device (and therefore a customer) has visited the store and their time spent at your location.

Location Based Services


RSSI data allows you to see the detail of people's pathways through your store, their entry and exit points. The insights gained from presence analytics mean that marketing campaigns can be targeted to your customers. i.e., the position of sales displays can be adjusted when a common route through a store is identified.

Geo-fencing


By adding your floor plans to the system, Purple WiFi can heat map customer's movements and even draw "fences" around specific areas, allowing you to trigger marketing messages. i.e., geo-fencing would inform the you of a person's dwell time in the cosmetics department. That customer could then receive an offer for perfume or be notified about an upcoming sale.

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